Following the stunning success of Barack Obama with his message of ‘Change’ last year, opposition parties everywhere are itching to claim the change label in their own contests.
In the UK, the Conservatives have been moving into this territory with extensive use of the not-so-subtle slogan ‘Vote for Change’.
This creates a challenge for the other main UK opposition party, the Lib Dems, who see themselves as a more radical option for change than the Conservatives.
I am torn between ‘Changier’ and ‘More Changely’ as the strongest options for their campaign giving us hot slogans like -
Vote Lib Dem – We’re Changier than the Conservatives! and
Lib Dems – The More Changely Party!